SEO For Small Business: Local Web Positioning

When SEO experts talk about search engine positioning, they usually do it in a big way, generally speaking, it refers to positioning in general, of those actions that improve the ranking of your website in search engines.

In the world of marketing, the objective is to segment, find your market niche, and launch yourself towards potential customers; that is, those who will become benefits for our online business.

Therefore, we could define local web positioning as one that is responsible for showing a local business in Google SERPs as a result of a search focused on a specific area or region.

How To Do Local Web Positioning

In this article, we are not only going to review the complete guide on how to perform local web positioning but will also look into some brushstrokes of what to do to geolocate us.

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The first thing, logically, will be to choose keywords for our website that includes the area of ​​influence of the searches that may interest us. In other words, if we believe that our service or product will work in a field, our keywords will be those that would be in a standard strategy but adding the name of the region at the end.

As you may have observed, Google begins to geolocate the results more and more. The best way to geolocate the website of a business is to register it in Google Places. With Google Places, in addition to geolocating our business, we will include it in the map that Google shows in local searches.

The next step to this will be to position ourselves within the map of local businesses. For this, some right formulas are to receive good opinions from users who have used our SEO services (ทํา seo, which is the term in Thai), obtain testimonials that speak well of us, and appear in local search engines. The rest, what we already know about web positioning in general: WPO, SEO on-page, SEO off-page, keyword optimization, etc.